Brand Concepts

We bring ideas to life! No matter the size or scope, we are your team. Get To Know Us »

Experience

20+ Years of Conceptualization We pride ourselves on being one of the top experience agencies in the country. Our Work »

Activations

From Concept to Exectution. Let us execute the perfect custom solution for you. Contact Us »

Welcome!

Our team specializes in local to national experiential marketing, activations, special events, and samplings of any size that connect brands with audiences. We offer a full start-to-finish execution plan that is custom-designed to our client's specific goals.

You can see our history of work below. We work with charity production & fundraisers, program strategy & creation, experiential sampling, brand ambassadors, festival experience & production, guerilla marketing, lead generation, on and off premise programming & engagement, pop-up shop & programs, social media management, sponsorship activations, and much more.

If you are a brand or marketing manager and looking for new ways to engage with your target consumer, we are your company. We can handle small samplings to city-wide initiatives. Let's have a conversation!

Experential Events & Activations

CoVid19 Support Program

Since events & festivals have been put on hold to the current pandemic, we developed a brand solution to help restaurants & venues while still allowing samplings and brand exposure.

You might be wondering how are we helping brands get through the COVID-19 pandemic. We created the Neighborhood GIFT Program (G.I.F.T = Get Involved for Tomorrow). Building trust and loyalty within the fabric of the community brick by brick.

So, what exactly is the GIFT Program? Well, as events across North American continue to get postponed or cancelled this summer & fall our team created a turnkey solution for companies so they can move forward during these unsettling times. While still following the local, federal and CDC guidelines restricting large gatherings. This gives your company the ability to engage customers / lead gen while also being socially responsible.

Portfolio

You can filter our portfolio by topic by clicking the buttons below.

AEG Live
AEG Live
Merrill Lynch
Merrill Lynch
Vitamin Water
Merrill Lynch
Blue Moon
Blue Moon
All Star Festivals
Tim McGraw Concert
Tim McGraw Concert
Tim McGraw Concert
Philadelphia Weekly
Tim McGraw Concert
Capital Wine & Spirits
Tim McGraw Concert
Philly Pours
Philly Pours
Cambria Hotel
Blue Moon
Land Rover
Blue Moon
Viacom / BET
Blue Moon
Malibu Rum
Blue Moon
Absolut Mango
Blue Moon
Kraken Rum
Kraken Rum

What We Do

We go all the way for our clients. We take can handle any project and bring it to life by defining KPI's to judge the success of the campaign. Most businesses don't plan to fail - they fail to plan.

Experiential Activations

From "Brand Experience" concept development based on your goals to themed environments to brand ambassador programs, we can customize a program around your specific needs and budget.

Event Production

We are an award winning event production agency with over 20 years of experience. Full-service event planning, design, production, and execution is what we do. From small activations to major large-scale festivals & concerts throughout North America, we can integrate brands flawlessly and organically.

Sponsorship

Our national sponsorship division helps brands connect with targeted demographics through experiential marketing and helps organizations leverage their event & festival assets associate brands to their all important niche audience. We have a robust network of clients and a proven formula for brand integration.

Brand Development

We can help grow your brand in a market. It's our mission to discove the brand's unique attributes and develop communications around that distinction. We create an emotional attachment to the brand. It's not about just telling the story, but actually becoming the story through mutliple different avenues.

Creative

If you program needs creative design, we become the strategists, designers, producers, and solutionists who share a common passion for creating bright ideas and translating them into engaging, intelligent and innovative user experiences.

Staffing & Brand Ambassadors

With access to any type of staff your brand needs to execute the program goals, we develop, hire, and manage the sales and promotional inititives for consumer product and other types of companies. We help growing incremental sales and profits for our clients by identifying and associating them to key sales & consumer trends.

Our Work Process

From the minute we start working together, we are a team.

Our program managers will immerse themselves in your business identifying your goals and objectives. This is how you hold us accountable to deliver results. From status updates as often as you would like to activity recaps KPI (Key Performance Indicator) reviews, you will know where we are on your world class program every step of the way.

1. Ideas
2. Decide
3. Design
4. Develop
5. Execute
6. Recap

We look forward to working with you and your team.

Event & Activation Resume

We have a very wide range of experience and can handle anything in your mind!

Staffing / Street Teams / Brand Ambassadors

We created a street team for AEG Live who needed to reach certain niche demographics. These were passionate people who promoted and marketed local concerts.

Special Event & Festival Production

Our team produced from one of the largest 4th of July celebrations ever in New Jersey. This concert production featured world-class recording artists Tim McGraw, Hunter Hayes, Maggie Rose and took place on the beach in Wildwood, NJ over 3 days.

Our team took the 'beer festival' that others have been doing for years and truly brought it to life with BallparkFestival.com by truly studying what customers were looking for. We created a new brand and expanded it to MLB ballparks across the country.

The Philadelphia Weekly newspaper needed help producing their annual food & drink event, TASTE of Philly. Our team handled all aspects of the event from event production, venue management, charity involvement, marketing, vendor / sponsorship procurement, staffing, entertainment, and management.

Our team oversaw the design, creation, coordination, budgeting, and full setup & production of all aspects of Capital Wine & Spirits' incredible important tasting event for customers & suppliers coming from across the entire country.

Created & promoted a special networking event for Merrill Lynch at a Phillies game that connected business professionals to learn about new products while interacting with brand leaders and community partners from all over the Philadelphia metro area.

On-Premise Activations

Our team created an entire program to help Blue Moon celebrate the 50th Anniversary of the Apollo landing on the moon. From conception to execution, we handled on-premise event activations throughout the Northeast region. Recap Video

Our team was tasked to educate potential car buys about the benefits of Land Rover via a series of local pop-up events and online marketing for their 'What's on Your Wish List?' campaign.

Cambria Hotel Philadelphia We were tasked to change the perception of The Cambria's restaurant, bar, and lounge from a 'no personality' amenity into a sustainable profit center and lively social destination. From interior design to marketing & creative design to staffing, we assisted with the entire process every step of the way.

Experiential Samplings

Supporting Vitamin Water's involvement with the NCAA's March Madness program, our team created additional brand awareness and exposure for Vitamin Water via samplings.

Produced the Malibu Red launch party as part of a statewide trade-focused initiative dedicated to Service Industry Professionals of New Jersey. Malibu Red partnered with Borgata Hotel Casino & Spa to host the event in conjunction with Service Industry Mondays.

The Absolut Mango Launch Party was a statewide trade focused event supporting the release of Absolut Mango to key influencers throughout the state of New Jersey. The program activation included: On premise personal invitations, trade email blasts, web marketing, flash invites, customized POS, video loops, and event activation at Borgata Hotel Casino & Spa.

Marketing & Social Media

Our team managed the creation and management of a new 'app' to push promotional events, samplings, photo recaps, discounts, and coupons to customers in the Philadelphia metro area increasing awareness for multiple Capital Wine & Spirits' brands.

Helped launch the New Edition Documentary Series via a social media and email marketing campaign. In addition, we helped market the television programs and AMC Movie Theater Premier via traditional (print, radio, tv) and non-traditional (social media, street team, influencers, etc) avenues.

References

With dozens and dozens of happy clients over the past 20 years, we can supply you with any needed references.

Tito's Handmade Vodka
Tito's Handmade Vodka

"They are some of the most professional individuals I have worked with from top to bottom. Often in this industry these companies are mediocre at best... these guys are the real deal."

Dan Smith Territory Manager
Renewal By Andersen
Renewal By Andersen

"The ExperientialTeam created a one-stop shop for us. They did all the event research, coordination and negotiated the best possible deal for us. If you are looking for simplicity and world-class service. Look no further! I absolutely love working with these guys."

Jamie Faust Sales Manager
Jim Beam
Jim Beam

"I am very happy with our business relationship and have used them to achieve and meet all of my on premise business goals.

Jesse Fabian Sales Manager
Kevin Friel Events
Kevin Friel Events

"We were looking for someone to help streamline our brand activation. We always had a few sponsors, but wanted to drive additional revenue to help the bottom line. The ExperientialTeam brought in new opportunities and relationships that we didn't currently have. We are actually still working with most of them. This partnership has been extremely beneficial for our events and festivals."

Kevin Friel Owner
Pernod Ricard
Pernod Ricard

"I believe Ray's team is the best in the industry. They are solution oriented and their execution in the field is unmatched. They have the ability to be very nimble and change direction if necessary to deliver desired outcomes."

David Szydlik Sales Manager
Trauma Survivors Foundation
Trauma Survivors Foundation

"The Trauma Survivors Foundation has seen the benefits firsthand from ExperientialTeam. They have a real knack for connecting brands, events, people and fundraising. The best part, this is all done so organically. They really take a more holistic approach. We love working with them and will continue working with them for many years to come."

Dennis Carradin Partner
Bacardi USA
Bacardi USA

"It's been a pleasure to work with the team over the last several years. They do a great job and ensure that the needs of their clients are met. They always deliver the objectives / results on all programs. They are very detailed oriented, timely and professional. They understand brands and do a great job on delivering the necessary ROI."

Kevin Glah Director of Commerical Planning & Activations
The Loews Hotel
The Loews Hotel

"We've hosted many brand building events at our location and they're hands down one of the best agencies I've come in contact with."

David Hall Event Manager
DOVE, Pedras Water, VERIZON
DOVE, Pedras Water, VERIZON

"Whenever our agency is looking to penetrate the event market. There is only one team that consistently gets the job done for us."

Joah Santos Marketing Team
  • Tito's Handmade Vodka
  • Renewal By Anderson
  • Jim Beam
  • Kevin Friel Events
  • Pernod Ricard
  • Trauma Survivors Foundation
  • Bacardi
  • Loews Hotels
  • Verizon

Accolades

Some of our proud moments.

Inc. 500 500 Fastest Growing Private Companies in America
Philadelphia 100 Fastest growing, privately-held companies are awarded the Philadelphia
USA Today Top 5 Beer Festivals in North America

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